You’ve worked hard on your website, but all that hard work is wasted if web visitors can’t find you. Learn the essentials of SEO:
- How search engines work
- What the heck is an algorithm?
- Ranking in the age of customized search
- Keyword research and development
- Using analytics to plan your SEO strategy
- On-page and off-page SEO
Expect to leave this session with a thorough understanding of the basics of search engine optimization.